Fast fashion is being widely criticized either due to environmental or human rights issues and is having a negative impact on the world. Mass production generates tons of waste, has a great environmental impact and affects the poor working conditions of many people.
The sharing economy model argues that renting is better than owning (cars, vacation homes or even clothes). This system is taking over different markets and one of them is fashion.
Questions:
Would you be willing to use a virtual platform to exchange, donate or buy the clothes that you and other people have stored in the closet and that you no longer use?
What would be your attitude to make exchanges: altruistic, economic or ensure sustainability by extending the useful life of clothes that no longer use?
I would, and my motivation would be the mixture of the three.
Thanks for your feedback, I am doing a first qualitative draft survey to include in my research and thus better contextualize the quantitative empirical survey.
In country like India the life of clothes are much higher as most of the people don't discard them after every fashion cycle of 3-6 months. We donate the clothes when those become old and poor people collect them from collection points. Those are then worn by them until torn. For clothes made of cotton are many times are used as dusters after wearing them for long time. The problem of short fashion cycle mainly persists in Developed countries.
Sharing economy is recommended to reduce excessive use of clothing and dumping after a season use. Exchanging ones clothes to get something new helps in prolonging the life span of the clothes.
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