12 February 2018 16 5K Report

Greetings. I am currently in somewhat of a predicament. I am writing up my research methodology for my doctoral thesis and am trying to assemble the overall design. I'm going for a pragmatic, mixed methods (Sequential Multiphase) approach due to the rather exploratory nature of the project, a field that basically has next to no research in it with some interesting questions to answer.

So far, I have completed two research projects: one general interview study and one survey looking into a particular issue raised by the interviews, with a third in progress that will involve an interview study on a different topic with a different audience. Each of these also integrates MM approaches, namely content analysis of interview data and statistics in the case of the survey.

The methodology is fine, up until the point where I need to select a research strategy. I find that the suggested research strategies found in most text book sources are too specific to describe the overall nature of the research project i.e. Grounded Theory may apply to an interview study, but not a survey and a survey design not being applicable to interviews.

The only reasonable suggestion I can think of would be a case study design. Under Yin (2009), this would either be; 1) a series of holistic single-cases or 2) a holistic Multiple-case design.

My problem with these is that 1) seems quite weak presentation wise and 2) lacks the replication advocated by Yin as being essential (2009).

My ultimate question is a case study design the correct choice? Or is it feasible for an overall research design to incorporate multiple strategies?

Cheers

Paul

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