Irvin John Mercado Alamon Title: Exploring the Success Factors of BM DOMINGO MOTOR SALES INC. - Isuzu Cabanatuan through Organizational Dynamics: A Basis for Strategic Marketing

Abstract: This research aims to investigate the success factors driving the performance of BM Domingo Motor Sales Inc. - Isuzu Cabanatuan, a leading automotive dealership in the region, through the lens of organizational dynamics. By examining various aspects of the organization, including leadership, culture, structure, and processes, this study seeks to uncover key insights that can inform strategic marketing initiatives. Through qualitative and quantitative analysis, supported by interviews, surveys, and data analysis, the research aims to identify critical success factors and their impact on the company's performance. The findings of this study will provide valuable insights for developing a strategic marketing plan tailored to the specific organizational dynamics of BM Domingo Motor Sales Inc. - Isuzu Cabanatuan, thereby enhancing its competitive advantage in the market.

Research Objectives:

Methodology:

• Qualitative research methods, including semi-structured interviews with key stakeholders, such as management, employees, and customers, to gather insights into organizational dynamics and success factors.
• Quantitative research methods, including surveys administered to employees and customers, to collect data on perceptions and preferences related to organizational dynamics and strategic marketing.
• Data analysis techniques, such as thematic analysis for qualitative data and statistical analysis for quantitative data, to identify patterns, themes, and correlations.
• Triangulation of data from multiple sources to enhance validity and reliability.

Expected Contributions:

• The research findings will provide a deeper understanding of the organizational dynamics driving the success of BM Domingo Motor Sales Inc. - Isuzu Cabanatuan.
• The identification of critical success factors will inform strategic marketing efforts, enabling the company to capitalize on its strengths and address areas for improvement.
• The recommendations derived from the study will serve as a basis for developing a strategic marketing plan aligned with the unique organizational dynamics of BM Domingo Motor Sales Inc. - Isuzu Cabanatuan, ultimately enhancing its competitiveness and market position.

Keywords: Organizational Dynamics, Success Factors, Strategic Marketing, Automotive Dealership, Isuzu Cabanatuan, Qualitative Research, Quantitative Research.