Dear colleagues, I want to discuss with you an interesting case study.

We have a company in Siberia that deals with offline ticket sales for planes and trains. Task: To determine the point of death of the business. In simple words, how many more years are there to reduce staff and close down in a comfortable way.

Here are my thoughts:

1) Studying the demand curve from year to year. Understand the annual% decline in sales during a certain season. How many clients leave from year to year.

2) Exploring the core of the audience, with the longest LTV. - methodology of questionnaires through the newsletter on the website (I will take any advice on the questionnaires) - the methodology of questionnaires for customers when placing orders at the checkout - in-depth interviews with customers

3) The use of TNS company data. They are interested in the general tendency of people to travel.

4) Using the Google Trends tool. It may be possible to get some information from there.

5) Based on these data, build a curve of the inverse elasticity of demand. After that, it will indicate a critical date for closing the business.

What do you think? What advice will I give and what else should I take into account?

I will be grateful for your advice.