Questionnaire to measure Blue Ocean Strategy on the basis of five dimensions is required for Quantitative empirical research. If anyone has please share. I am talking about ERIC tool, or not only about BOS principles... But all five blue ocean dimensions of,
1. Creating New Uncontested Market
2. Making Competition Irrelevant
3. Creating New Demand
4. Cost and Differentiation
5. Aligning Vale-Cost Trade-off
Behzad Minaei
Greetings,
I think you should consider Buyer Experience and Buyer Utility (BE/BX) matrix which has been mentioned in the BOS book.
One of the main goals in creating a blue ocean is to eliminate the pain points in customer journey. Hence providing a method to measure this capability can be useful.
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