If you were designing a qualitative research methods course from scratch for business students, what topics would you include? Why?
CFS or customer feedback systems for data collection and utilized the mined data
Sharing my experience b being a phd management scholar...Our dean of business school designed qualitative course for Phd students covering research philosophies, discussed paradigms, and then we covered all methods phenomenology , discourse, intuitive inquiry, grounded their, narrative,case studies, mixed methods.etc.
The course must also include a software component for analysis, like MAXQDA or NVivo or even Excel. Many course designers miss this but a course should introduce basics of a s/w for analysis so students can use and later learn the advanced techniques of it on their own.
If the students are familiar with quantitative methods I would link to and build on that knowledge.
Also, once they (should have) got the idea of what qualitative methods are about, I find it helpful for them to come up with some research questions of their own that reflect the idea of a qualitative approach. Ideally they should carry out a small project that makes them understand the links between research question, gathering and analysing data and how these steps are much more interlinked in qualitative approaches than in quantitative.
- Stating Research Aim, Questions, and Objectives.
- Identifying Research Rationale and Research Problem.
- Choosing Research Approach, Design, Nature, and Strategy.
- Understanding Sampling Techniques and Sample Selection.
- Choosing Data Collection Technique.
- Badges
- Science topic