Hi, I'm working on a systematic review of how gender is framed in subsistence marketplaces/base of the pyramid research. There is ample research where gender in framed in a very apolitical/neutral way as if inequalities don't exist. I'm interested in work that moves beyond such understanding to capture gender based inequalities in the framing of consumers, co-creators, entrepreneurs at the base of the pyramid/subsistence marketplaces.
You might want to look at the literature on "glass cieling". Although most of it is not addressing bottom of pyramid, I remember seeing a few.
Hi Archana - there is some interesting work coming out of the entrepreneurship field on these issues. Particularly from an institutional perspective that considers the constraints imposed . Industries such as cocoa have increasingly come under scrutiny. Below is a couple of sources of academic and policy based work. You may also want to look at the work of Mondelēz International in cocoa farming and the Cocoa Life programme for practical examples.
Thanks,
Hamish
Al-Dajani, Haya and Carter, Sara and Shaw, Eleanor and Marlow, Susan
(2015) Entrepreneurship among the displaced and dispossessed :
exploring the limits of emancipatory entrepreneuring. British Journal of
Management, 26 (4). pp. 713-730
Vossenberg, S. (2013). Women Entrepreneurship Promotion in Developing Countries: What explains the gender gap in entrepreneurship and how to close it. Maastricht School of Management Working Paper Series, 8, 1-27.
Marlow, S., & Martinez Dy, A. (2017). Annual review article: Is it time to rethink the gender agenda in entrepreneurship research?. International Small Business Journal, 0266242617738321.
Al-Dajani, Haya and Carter, Sara and Shaw, Eleanor and Marlow, Susan (2015) Entrepreneurship among the displaced and dispossessed : exploring the limits of emancipatory entrepreneuring. British Journal of Management, 26 (4). pp. 713-730
Marlow, S. (2014), Exploring future research agendas in the field of gender and entrepreneurship, International Journal of Gender and Entrepreneurship. 6: 2.102 –120
Meagher, K. (2010). ‘The Empowerment Trap: Gender, Poverty and the Informal Economy in sub-Saharan Africa’, in Chant, S. (Ed) The International Handbook of Gender and Poverty: Concepts, Research, Policy. Cheltenham: Edward Elgar.
Hughes, K.D., Jennings, J.E., Brush, C., Carter, S., and Welter, F. (2012) ‘Extending Women’s Entrepreneurship Research In New Directions’ Entrepreneurship Theory & Practice Vol. 36, No. 3, pp. 429-442.
Jamali, D. (2009). Constraints and opportunities facing women entrepreneurs in developing countries: a relational
perspective. Gender in Management: An International Journal, 24(4), 232-251.
Kantor, P. (2009). ‘Women’s Exclusion and Unfavorable Inclusion in Informal Employment in Lucknow, India: Barriers to Voice and Livelihood Security’. World Development, 37, 194-207.
Please read this article, i hope it will help you
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