Please help me to come up with a conceptual framework for impact of social media marketing on marketing performance?

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C K Gomathy

Hi.,

refer this link:

https://pdfs.semanticscholar.org/6769/23f29f164b09e209064b1638d33f70a317e4.pdf

Samia Belarbi

C K Gomathy i think that you must to analyse satisfaction of users in consumed products it is a good indication about perfomance of any marketing , their satisfaction can be extracted from their opinions .

Abdelkader Mohamed Elsayed

You should analyze the sample's satisfaction with the products first, and then decide the other steps. You can use SWAT analysis.