Some successful examples of soft power and public diplomacy strategies

Country AND Soft power and public diplomacy strategies

United States of America (USA)

· Hollywood and pop culture: movies, music and TV shows which help to promote American Values globally

· Higher Education: US is pioneer and host of world renowned universities which hunt global talents i.e. soft power through education

· Tech Giants: US has hosted world most valued tech companies such as Apple, google, Microsoft, HP just name a few. (Global 500 tech list US is the number one position)

· Silicon Valley shapes global digital culture which lies in US

· Fulbright scholarships and peace corps like exchange programs build long term goodwill

South Korea

· K-pop and K-dramas, BTS, BLACKPINK, Korean Movies

· Beauty and Fashion

· Korean Noodles and cuisines

Japan

Cool Japan, Anime and Food Diplomacy

· J-pop and Fashion

· Cuisine Diplomacy- Sushi, Ramen and Washoku are UNESCO listed

· Soft Power institutions

United Arab Emirates

· Mega Events: Dubai Expo 2020, F1 races (Formula 1 Car Race) etc

· Museum Diplomacy: Louvre Abu Dhabi

· Airlines and Tourism

India

· Bollywood i.e. Movies and TV shows

· Yoga and Aaurved (UN’s International Day observes on 21 June.

· Diaspora Influene ( see Indian in google and apple) huge diaspora with huge impact in destination society which build positive narratives toward their root of origin.

France

· Art

· Language (Francophone) some 23 countries are French speaking and French is one of the six UN official languages.

· Gastronomy

Qatar

· Hosted FIFA World Cup 2022

· Al Jazeera Media

· Conflict Mediation i.e. USA- Afghanistan, Israel-Hamas

Nepal

· Cultural and Religious Heritage

· Buddhism and global appeal

· Hindu Heritage

· Tourism

· Geostrategic location with proud history

· Role in UN Peacekeeping

· Mt. Everest and other world highest peaks

· Non-aligned foreign policy