Persuasion profiles and specific customer journeys?

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Scales?

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Juliana Macedo

https://www.linkedin.com/in/juliana-macedo-45b97022/

Kaleel Rahman

You should probably start with persona theory. There is a nice article by Pruitt and Grudin who talk about the idea with some clear examples:

Pruitt, J., & Grudin, J. (2003, June). Personas: practice and theory. In Proceedings of the 2003 conference on Designing for user experiences (pp. 1-15). ACM.

Best wishes!