What are the customers' major security concerns in technology adoption talking about omnichannel retailing as a mode of business activities and how far has the omnichannel succeeded to penetrate in developing countries' markets?
Dear Ahsan Siraj,
The development of online commerce, purchases made via a smartphone, the possibility of making online payments, etc. increases the scope of multi-channel sales. The SARS-CoV-2 (Covid-19) coronavirus pandemic caused the acceleration of the development and scope of multi-channel sales in 2020 by increasing the scale of digitization and the internetization of economic processes. However, the greatest concerns of customers are correlated with the level of cybercrime in the field of extorting money for a non-delivered product offered on the Internet, fake shops and product offers on the Internet by cybercriminals, cybercriminals hacking into online banking accounts, sending malicious software in email spam, etc.
Best wishes,
Dariusz Prokopowicz
They are two separate subjects. The evolution of retail, not just because of the pandemic, leads to omnichannel. The concern with security in the face of IT risks is a constant matter, especially regarding AI.
Thank you so much sir Roberto - Minadeo Can you please share related literature sir?
Dear Ahsan Siraj,
we recently published a study on privacy concerns and technology anxiety in terms of the adoption of digital voice assistants for grocery shopping.
These digital voice assistants may be relevant as an additional channel for an omni-channel approach in several areas. So maybe this paper is interesting and helpful for you. Please find the link below
Best wishes
Philipp
https://www.researchgate.net/publication/354077063_Acceptance_of_Digital_Voice_Assistants_for_Grocery_Shopping
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