Nudges use reinforcement and indirect suggestion to get people to recycle more, lower energy consumption, and increase savings rates.
Leonard, T. C. (2008). Richard H. Thaler, Cass R. Sunstein, Nudge: Improving decisions about health, wealth, and happiness. Constitutional Political Economy, 19(4), 356-360.
Reisch, L. A., & Sunstein, C. R. (2016). Do Europeans Like Nudges?.Available at SSRN 2739118.
Hello Zachary, I believe that both Western and Eastern cultures accept a nudge as an encouragement to get into action. Along with words, we cannot mistake what action is needed from us in these days of dwindling resources. We have to reduce, re-use, and re-cycle. (But perhaps a nudge cannot change the mind of the wealthy powerful persons/ bosses who think they can use the earth as they please!)
Hello Miranda,
1. Why would a wealthy person not be affected by a nudge?
Zach
Hi Zachary, the rich do not just use cars like us. They use their private jets, while we are doing more walking to save petrol. They do not have just a small house or apartment like us. They have property in UK, US etc. Are they concerned that the poor people try to make ends meet? They buy artworks, while we use cross stitch decorations and our own paintings to decorate our living room. Can these people respond to a nudge? Rich people tend to be autocratic especially when they are in leadership positions, so they may not respond to a nudge or an obvious request. Thanks.
http://www.nytimes.com/2015/02/09/nyregion/jho-low-young-malaysian-has-an-appetite-for-new-york.html?_r=0
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