We are conducting a research on ICT adoption impact on export performance. Can existence of multilingual webpage be ascribed to export performance in addition to other known dimensions - export/ total business activity, export revenue/ total revenue, market share?
Dear Mirna Leko-Šimić,
Interesting topic of research. Linking the effectiveness of the company's operation, including foreign expansion with the quality and multilingualism of the company's website. Interesting conclusions containing correlations in the above issues may be obtained from the research. It is necessary to develop a precise system of determinants, impact factors and their quantitative measurement both for the characteristics of the surveyed enterprises and for the description of their company websites.
I wish you good luck and get interesting results from my scientific research.
Best wishes.
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