11 December 2015 13 2K Report

Dear Community

There are plenty of threads on the difference, but I always struggle when they are going towards a concrete example. I gave the one below here: https://www.researchgate.net/post/MCDM_vs_MADM_vs_MODM_vs_MAUT but the thread most likely is dead and I thought it might deserve a question on its own.

Whenever I try to explain it on a concrete example, I end up MADM confusing MODM. Could you help me on checking the example here? You want a new bicycle (instead of a car). As I would understand it, you could apply both methodologies on this question, but the approach is just slightly different.

MODM: You have 2 objectives: The bicycle should be light and it should have many gears 

  • You calculate the trade of between weight and gears and find out that each gear adds an average of 100 grams to the bike.
  • The you transfer the criteria to Utilities: Let's say a bike heavier than 15 Kg has no utility and one with less than 8 Kg has full utility in between there is a linear increase. Let's say a bike with less than 3 gears has no utility and one with more than 18 gears has full utility, with a linear interpolation in between.
  • Can you weight the utilities here?
  • You then would get the optimal weight and gears your bike should have by maximizing the utility
  • you go to a bike shop and ask whether they have a bike suiting your needs.
  • MADM: You go to the bike shop at write down the weight and the number of gears for each bike.

  • The you to transfer the attributes to utilities: Let's say a bike heavier than 15 Kg has no utility and one with less than 8 Kg has full utility in between there is a linear increase. Let's say a bike with less than 3 gears has no utility and one with more than 18 gears has full utility, with a linear interpolation in between.
  • You weight the different utilites, saying that weight matters 3 times more than the gears.
  • You combine the two utilities per bike by for example weighted linear combination (3 times weight utility + gears utility = total utility)
  • You take the bike with highest utility
  • Bottom line: In MADM you end up knowing which bike you like most (ranking approach) and in MODM you end up knowing what bike you would need to build (design approach).

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