Dear Community
There are plenty of threads on the difference, but I always struggle when they are going towards a concrete example. I gave the one below here: https://www.researchgate.net/post/MCDM_vs_MADM_vs_MODM_vs_MAUT but the thread most likely is dead and I thought it might deserve a question on its own.
Whenever I try to explain it on a concrete example, I end up MADM confusing MODM. Could you help me on checking the example here? You want a new bicycle (instead of a car). As I would understand it, you could apply both methodologies on this question, but the approach is just slightly different.
MODM: You have 2 objectives: The bicycle should be light and it should have many gears
You calculate the trade of between weight and gears and find out that each gear adds an average of 100 grams to the bike.The you transfer the criteria to Utilities: Let's say a bike heavier than 15 Kg has no utility and one with less than 8 Kg has full utility in between there is a linear increase. Let's say a bike with less than 3 gears has no utility and one with more than 18 gears has full utility, with a linear interpolation in between.Can you weight the utilities here?You then would get the optimal weight and gears your bike should have by maximizing the utilityyou go to a bike shop and ask whether they have a bike suiting your needs.MADM: You go to the bike shop at write down the weight and the number of gears for each bike.
The you to transfer the attributes to utilities: Let's say a bike heavier than 15 Kg has no utility and one with less than 8 Kg has full utility in between there is a linear increase. Let's say a bike with less than 3 gears has no utility and one with more than 18 gears has full utility, with a linear interpolation in between.You weight the different utilites, saying that weight matters 3 times more than the gears.You combine the two utilities per bike by for example weighted linear combination (3 times weight utility + gears utility = total utility)You take the bike with highest utilityBottom line: In MADM you end up knowing which bike you like most (ranking approach) and in MODM you end up knowing what bike you would need to build (design approach).