While formulas do exist for deciding the right sample size for an x population survey, the lines get blurred online.
What would be the minimum sample size for a survey conducted online ? The demographics are male / female, age 18 to 48 years. Research is about online advertisements and their effect on viewers.
Thank you.
based on https://www.surveysystem.com/sscalc.htm, you have to fill these boxs and get the right sample size. While there are differnt ways to do that.
Before using the sample size calculator, there are two terms that you need to know. These are:
definitely where do you do your survey, I believe that you have more than 5000 users
confidence interval 5 and confidence level 95%.
Population: more than 5000,
Minimum 357
The fact that the survey is online, only impacts on potential bias, not accuracy. Therefore, standard sample size software for surveys is fine to use.
The population of survey definitely will be the particular users of the web you are interested in if the exact number of users is available you can calculate the sample size as suggested by Asaad Ali but the conclusion will not fit into your local public it will remain specific for a particular group.
Dear RG colleague,
Determining the sample sizes involve resource and statistical issues. Usually, researchers regard 100 participants as the minimum sample size when the population is large. However, In most studies the sample size is determined effectively by two factors: (1) the nature of data analysis proposed and (2) estimated response rate.
For example, if you plan to use a linear regression a sample size of 50+ 8K is required, where K is the number of predictors. Some researchers believes it is desirable to have at least 10 respondents for each item being tested in a factor analysis, Further, up to 300 responses is not unusual for Likert scale development according to other researchers.
Another method of calculating the required sample size is using the Power and Sample size program (www.power-analysis.com).
Regards,
In order to answer this question/problem, several remarks have to be studied.
1. General remarks:
Research studies are usually carried out on sample of subjects rather than whole populations. The most challenging aspect of fieldwork is drawing a random sample from the target population to which the results of the study would be generalized. The key to a good sample is that it has to be typical of the population from which it is drawn. When the information from a sample is not typical of that in the population in a systematic way, we say that error has occurred. In actual practice, the task is so difficult that several types of errors, i.e. sampling error, non-sampling error, Response error, Processing error,…
In addition, the most important error is the Sampling error, which is statistically defined as the error caused by observing a sample instead of the whole population. The underlying principle that must be followed if we are to have any hope of making inferences from a sample to a population is that the sample be representative of that population. A key way of achieving this is through the use of “randomization”. There several types of random samples, Some of which are: Simple Random Sampling, Stratified Random Sampling, Double-stage Random Sampling... Moreover, the most important sample is the simple random sample which is a sample selected in such a way that every possible sample of the same size is equally likely to be chosen. In order to reduce the sampling error, the simple random sample technique and a large sample size have to be developed.
2. Specific remarks:
The following factors are highly affected the sample size and need to be identified:
- Population Size,
- Margin of Error,
· Confidence Level (level of significance) and
- Standard of Deviation.
Then, the sample size can be estimated by,
Necessary Sample Size = (z-score or t-value)2 * StdDev*(1-StdDev) / (margin of error)2 .
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