Scholars have explored business models from multiple theoretical lenses such as strategy, innovation, entrepreneurship, marketing and economics with each lens bringing new perspectives and insights. Furthermore, the concept of business models has not only been explored solely in the context of business entities but more recently, the appropriateness of business model research for non-business contexts such as universities (https://www.journals.elsevier.com/journal-of-business-research)

Good Morning,

For a better understanding of mine, the question is about how are we measuring the application and the acceptance of a terminology and concept of business model ?

as you all know the concept starting to rise together with the advent of the internet and the e-business companies. Actually is a term which was " created" by the IT sector ( look for Paul Timmers). In order to create the companies (e-business) they ( the IT persons) should understand the architecture of the e- business company and so they named it- business model. The terminology started to spread to many areas. For example in banking which is the area of my study rose started with 2012.

In conclusion how to measure ? look how EBA have done with the banks, the mapped the whole population of Europe banking sector.

How to accept ? is a "fashion "! normal question which is your business model, or how Osterwalder or Pigneur is saying, which is your company logic of doing money ?

Measuring application and acceptance

Paul Ovidiu Handro , well, I would say Mr. Ford (and countless others) had also his business model, but at the pace, acceleration, acceptance and digital widespread i fully agree that what all of us currently focus on is the IT digital development of the ongoing business models.

My idea is to test if business models which are more down to earth, more visual and easier to grasp more successul.

I am focusing my scope on Start-Ups, which represents enterprises with highest transparency available on the market.

Therefore it could be also an key or KO criteria for start ups to survive?

Stakeholders with public available data would be e.g. Crowd funding campaigns, crowd-funding portals, Business angels (information assymetrie, moral hazard?)

On first sight business model canvas measuring survival duration, survival rate, exits, unicorns before and after getting crowdfunded.

An different aspect would also be the reality tv shows e.g.(shark tank).