Hello everyone!
I am currently developing the study design for my Master thesis about the effectiveness of nudge interventions (" choice architecture").
I am interested in whether nudges can promote the attitude towards and intention to do physical activity. Therefore, I plan to show participants different ads with a varying degree of nudge/message intensity. There are many different nudges such as setting a default option, reporting values of the social, making information visible etc.
However, I have trouble classifying these nudges into low-moderate- and high intensity/persuasiveness messages/nudges/interventions.
Does anyone of you have any suggestions on how I can vary the degrees of intensity of nudges.
I haven't really been able to find much useful literature.
Your help is very much appreciated.
I am looking forward to your answers. :)
Dear Helena Pokrivka,
Clearly, there is no obvious scalar basis for measuring a ‘nudge’ so we are dealing with non-parametric data. Such data can however be analysed in terms of order and ranking. An appropriate ranking measure is a Likert Scale, which consists of a pair of opponent 5 or 7-point scales with nominally linear increments that are distributed symmetrically about a neutral value midpoint. Thus for example, in the case of describing probability the midpoint might be denoted as “moderate” and the opponent extremes could be “extremely likely” to “not at all likely.” I leave it to you to devise a Likert scale representation of multiple nudges, the term convincing comes to mind.
- Badges
- Science topic
- Similar topics
- Social Psychology
- Attitude