An interesting aspect is the mis-match between the pharma approach to improving cognition (a worthy goal, nevertheless) and the caregiver's need to keep the patient at home. (Cognition is perhaps less of an issue there than the incontinence, midnight wandering, sundowning etc, that comes with advancing AD). Can pharma embrace a more holistic approach to the patient, and think creatively about other goals that might meet the patient and caregiver goals, other than improved cognition?

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