Influencer marketing resonates strongly with learners and practitioners in most emerging markets, especially Nigeria, with rich, burgeoning growth in young talents at the nano, micro, or macro level. There is a need to set the rules to achieve cost-effective marketing spend

Mastering influencer marketing requires more than just partnerships—it demands strategic alignment, authentic engagement, and data-driven decision-making. Success lies in identifying the right influencers, crafting compelling narratives, and fostering genuine connections with audiences. By integrating analytics, audience insights, and brand values, businesses can transform influencer collaborations into powerful tools for brand awareness, trust, and long-term growth.