We are excited to announce the launch of my new project! #newproject

My article titled: Toyota in America: How it survived the auto industry

crisis and its plan for the future: A descriptive study, has been published in Business and Management Research Journal , Volume (12) Issue (2) on December 17, 2022.

The report pinpoints major obstacles the Toyota Motor Company has

faced since its inception in the 1950s, analyzes the US motor industries,

the big three automakers, and how Toyota broke into the US automobile

market. At the same time, the European car manufacturers failed, and

then analyzes how the big three automakers vis-à-vis Toyota dealt with

the global financial crisis of 2008-2009. Then it highlights how Toyota

dealt with the global safety recalls of 2010. Finally, it showcases how

Toyota overcame these obstacles to become successful in the hybrid

and electric, and hydrogen-fueled car markets of the future. The report

analyzes Toyota's production and marketing strategies that have made

it the number 1 car company globally.

Link: 🔗 https://www.resjournals.com/wp-content/uploads/2022/12/Neaz-Mujeri.pdf