Is writing a paper a good way to introduce an idea or concept to be considered by the greater public, industry, etc?

I am wondering if sharing an idea through an academic journal may be good way to introduce an idea so that it may be adopted/critiqued/considered by communities and industry actors. The specific idea that I have in mind is a concept to promote ethical consumption and production.

How should a concept or idea paper be positioned?

Any good examples of academic papers that have called for the implementation of an idea or concept?

Thank you!

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