When you work with a lot crude extracts you get to notice after a while that antimicrobial behavior of most plants cluster around a mean value that could be true for any plant. If you purify further by chromatographic fractionation you observe that the bulk of what we are isolating today is relatively old news; we have reach a point where isolating novel compounds has become extremely rare and there is a struggle to reduce this "wheel-reinventing" tedium by dereplication approaches. What new focus areas can a phytochemist/natural product chemist adopt or follow?