I am looking for the literature on the trust in businesses and its role in CSR and socially responsible consumer behavior in emerging countries. I am looking forward for your feedback.
You can check this book that I saw on the internet:
Shuili Du, C.B. Bhattacharya, and Sankar Sen (2007) ,"Convergence of Interests--Cultivating Consumer Trust Through Corporate Social Initiatives", in NA - Advances in Consumer Research Volume 34, eds. Gavan Fitzsimons and Vicki Morwitz, Duluth, MN : Association for Consumer Research, Pages: 687.
Veronika A. Andorfer, Ulf Liebe, Consumer Behavior in Moral Markets. On the Relevance of Identity, Justice Beliefs, Social Norms, Status, and Trust in Ethical Consumption, European Sociological Review, Volume 29, Issue 6, December 2013, Pages 1251–1265, https://doi.org/10.1093/esr/jct014