Dear colleagues,
In recent years, many consultants have come out offering courses on neure-selling.
I hardly find quality literature. Just a few Jurgen Klaric´s books (with at least over 100 citations in Google Scholar), and practically nothing else.
In this regard, I would be very grateful if, as a sales & marketing researcher, you can help me answering two questions:
1. Do you know of any scientific research that gives any validity to the concept of neuro-selling?
2. What validity and applicability do you give to teaching neuro-selling course?
I really appreciate your time, and I would love to hear your valuable opinions.
I saw this text on the internet, maybe it can help you.
Neuro-Sell: How Neuroscience Can Power Your Sales Success
Author(s): Simon Hazeldine
Publisher: Kogan Page, Year: 2013
- Badges
- Science method
- Similar topics
- Teaching