Focus on common retail reachable products, comparison between online platform business like lazada, rakuten, etc.
There are a number of e-tailing related studies...are you looking at a specific product or country?
u can refer my article - application of decomposed TPB on PG students toward on-line shopping in this web - researchagate
Many cases are written on amazon. ebay, best buy, staples, circuitcity, buy.com, rekutan..etc..just google and you will get many.
Thanks all.
It depends on country ..
Here are some documents from EU countries: http://ec.europa.eu/consumers/consumer_evidence/market_studies/e_commerce/index_en.htm
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