I was looking for any scales that help to measure the idea of Easter eggs in a marketing context.
Couldn't find the sclase. However, this study might be useful.
Article Easter Eggs in Digital Games as a Form of Textual Transcende...
Dear Kaukab,
It is an interesting area. Please go though this page. file:///Users/athulagnanapala/Downloads/How%20to%20Design%20Easter%20Eggs%20for%20a%20Car%20Brand%20to%20Enhance%20User%20Experience%20-%20Emma%20Saldner%20%20Ottilia%20Linde.pdf
Good Luck
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