For all purposes, you could see works from Pr Emmanuel Combe on airline business models (especially low cost companies)

http://www.emmanuelcombe.fr/low-cost-et-transport-aerien/

Best regards

Corinne Vadcar

there are also a number of case studies on airlines, and airlines are also commonly featured in business reviews. their value propositions are extensively discussed in these mediums.

You could gather some info from these links (could be old but gives you some thinking / alternates):

http://www3.uah.es/sccs/wp-content/uploads/2015/07/Navarro-2016-Informe_v15.pdf

https://www.123helpme.com/value-creation-in-the-airline-industry-view.asp?id=168020

https://consumervaluecreation.com/tag/airlines/

Good luck,

Thank you so much all of you

Value, and valuation, is a highly contested concept. Some fundamental questions are what is value, when is value created, how is it created and by whom? So may I suggest you first consider consider the meaning of value and value creation, and theories that pertain to same, to decide how you want to look at it in the context of airlines. For instance, there is a wealth of Service Management literature that deals with creation of value in service contexts from the perspective of markets and marketing. Here, the contribution of Vargo & Lusch with Service Dominant Logic is really essential reading. As well, there is a whole realm of literature on the sociology of value (and indeed a journal devoted entirely to this topic - Valuation Studies) - the introductory volume of that journal is an excellent starting point. Furthermore, following among other lines, Marxist theory and Actor Network Theory, authors have offered critical perspectives, delving into the politics and asymmetrical power in value creation - often this is discussed in relation to consumer culture theory (Ardvidsson offers some penetrating views, though there are many others including excellent work by Coverlliac, Hultman and Ek). These are good avenues to consider different perspectives on the concept of value and value creation processes in service contexts such as airlines.

Thank you so much Stuart R M Reid for your detailed informative reply.I have read most of articles for customer focused Valu co creation ; most of the articles n thesis have referred Parahald Ramsey Theory for value co creation for service dominant logic l.

Well it sounds like you are already on the 'right track'. For me, the notable difference between previous service management perspectives of customer co-creation of value is the view of customers, not as targets of service pre-created by firms, but as (the main?) actors (resource integrators) creating value inside service networks - indeed, the view is that firms can only offer value propositions which deliver value when customers use their knowledge and skills (operant resources) in use. This concept of value-in-use, distinguishes SDL from other management perspectives of value-in-exchange where customers add, rather than fully create, value in their use. Among other things, this erodes the common notion of 'customers' and replaces it with the idea of actors as network 'partners' in processes of value creation (via assemblages of operant resources). It also dissolves the distinction between goods and services in that goods are merely appliances for service provision (e.g. a car is a bundle of operant resources that provides the potential benefit of transport services) thus directing attention to service (bundles of operant resources). Interestingly, if customers do not know how to best use a product (lack relevant operant resources) they will not gain the available potential benefit (a crude example being to buy a car for transportation but not being able to drive it). Of course, there are some penetrating critiques of SDL too! Good luck with your work.

Thanks Stuart my basic interest is what the actors are providing n what receiver(customers) are getting as aviation sector is not much appreciated for value creation to the customers n I am thinking to apply mixed methodology for this research n latest soft ware applucation to analyse what the actors are saying as compared to how much customers are satisfied with this claim

There is also the matter of 'when' in the sense that (air) services are consumed and evaluated pre, post and during flights. Based on my limited understanding of your study, you could consider looking for different regimes of value among the different stakeholder groups- 'customers', 'front line service staff (perhaps check in counter and or flight crew), and management. Document analysis (customer blogs, social media, organisational documentation) and interviews may be useful combination perhaps.

Take a look at this a bit "polemic" blog article on the strange business model of airlines. http://blog.business-model-innovation.com/2012/05/strange_business_models_of_airlines/

THANKS ALL OF YOU