I would like to ask when the data collection should start and how I can decide about the particular selection of the methodology and philosophical approach for the components of the value creation in the Airline?Either the Web Analysis would be effective to evaluate these components of the value creation realted to the customer-centric approach ?
In research data collection and analysis should come in after the formulation of the hypothesis. The nature of the research determines the method of data collection: whether primary or secondary, what type of sampling design, and the analytical techniques to use. The philosophy centres on appropriateness of the methods involved.
Follow the research cycle process:-
Topic/Research >Literature review>Study design>Measurement>Data collection>Data Analyses>Interpretation.
Data collection should start immediately after background of the study and detail methodology (design of the study), and validation of your data collection instrument(s).
Data collection may start after the survey instrument (questionnaire) has been finalized and pilot tested. The effectiveness of the survey instrument depends on how well it addresses the objectives of the study. The choice of research design/method also depends on the nature of the topic and type of data required. Value creation is a broad topic with several components, you might want to narrow it down. The philosophical approach might be different for each component if you don't find one that could cover all components of value creation. All the best with your research!
Please follow research cycle. The process of data collection starts after the development of theoretical frame, hypothesis, identification of target sample and questionnaire/instrument. When as a researcher you are conceptually fixed that proposed hypothesis required testing. The decision when data will be collected varies from one study to other. Sometimes, small data is collected for pilot testing and after initial verification of instrument, the researcher started the complete process of data collection.
Data collection start when you just finish your research design if you had finantial support or you have to wait for the results of your application for funding your research and then you start. But anyway if you do not need money you can start inmediatelly when your research design have been approved for the ethical comitee.
Your methodology depends of your research question (s) and the philosophical approach is the support of the methodology of your selection.
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