I would like to know if someone can direct me to empirical (or theoretical) work on the relationship between marketing innovation and perceived quality of service.
There is an Article with the The relation between perceived service innovation, service value, emotional intelligence, customer commitment and loyalty in b2b, it will provide you some literature review as well as direction towards a goal
ln case of logistics service market the findings show significant, although diversified importance of particular types of innovation in the process of building long-term relationships with supply chain members. However, according to my results, the product innovations are the most influential on quality of service.
Wu, I. L., & Hsieh, P. J. (2011). Understanding hospital innovation enabled customer-perceived quality of structure, process, and outcome care. Total Quality Management, 22(2), 227-241.
Dachyar, M., & Hananto, L. (2014). Innovation and quality service factors to customer loyalty in Indonesia telecommunication company by using structural equation modeling method. Management and Technology in Knowledge, Service, Tourism & Hospitality, 1, 41-44.
Sok, P., & O'Cass, A. (2015). Achieving service quality through service innovation exploration–exploitation: the critical role of employee empowerment and slack resources. Journal of Services Marketing.
Schuhmacher, M. C., & Kuester, S. (2012). Identification of lead user characteristics driving the quality of service innovation ideas. Creativity and Innovation Management, 21(4), 427-442.
Duarte, A. F., Moreira, V. R., Ferraresi, A. A., & Gerhard, A. (2016). Evaluating credit union members’ perception of service quality through service innovation. RAI Revista de Administração e Inovação, 13(4), 242-250.