The researcher tries to shed light on one of the important points that the universities suffer from, namely, marketing their scientific products by introducing one of the modern marketing concepts, namely, marketing skill. Can this relationship be measured between the two dimensions or not?
Your research is so interesting, because R+D+i model requires to develop capacity to promote their scientific products and make money. However, the universities, some research center and even, the researchers itself don't have a sensibility of business or they lack a marketing program or business plan. Then their research don't have a solution for markets, so maybe a mental shift to develop solutions for industries or consumers could produced a successful scientific products.
The point seems to be a bit clumsy. Marketing as an issue itself makes sense in the situation of a demand. That latter means that A HUGE number of consumers are seeking the goods, or want it. Science, in general, has nothing to do with this pattern. So, should you concentrate on the issue to be marketed, and specify the matter of your research?
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