Many technology companies that run online portals providing specific information services have developed their business model based on the provision of certain free information services.
Therefore, since the late 90s of the twentieth century, the segment of new online media has been dynamically developing.
In a situation when the developing internet technology company will acquire a significant part of the new media market, then in its business model it activates the development of commercial information and advertising services.
Online large companies that run dominant in this segment of new media social media portals usually achieve good financial results in recent years on the basis of commercially run advertising services.
The advertising market on social media portals is growing dynamically.
Some types of products or services are advertised among others on the websites of new online media, including social media portals.
On social media portals in recent years more and more often advertising campaigns are conducted in such a way that advertising spots look not like ads only as interviews, presentations, movie columns, etc.
Social media portals are perfect for the development of online viral marketing.
This type of advertising campaign does not have to consume a high budget and at the same time it can be effective if certain marketing innovations are used in a specific advertising movie broadcast eg on the YouTube portal.
In connection with the above, one of the dynamically developing types of internet portals providing specific information and advertising services are social media portals, ie YouTube, Facebook, Tweeter, LinkedIn, Instagram, Google+, Pinterest, Snapchat and others.
However, despite the development of commercial advertising services, however, a significant part of information services is provided free of charge.
Therefore, the current question is: Is the provision of information services on the Internet for free the main factor in the dynamic development of new online media?
Please, answer, comments. I invite you to the discussion.
Dear Friends and Colleagues of RG,
Is offering free information services on the Internet the main factor in the development of these services? Are there other equally important determinants of the development of online information services? In my opinion, other key factors for the development of online IT services include the technological progress in the field of Internet of Things devices and other technologies of the present fourth technological revolution, known as Industry 4.0.
The current technological revolution described as Industry 4.0 is determined by the development of the following technologies of advanced information processing: Big Data database technologies, cloud computing, machine learning, Internet of Things, artificial intelligence, Business Intelligence and other advanced data mining technologies.
The development of Internet information services is increasingly determined by technological progress in the field of Industry 4.0. Similarly, the development of electronic banking, the development of fintechs and social media portals is also increasingly correlated with technological advances in advanced information processing determined by the development of new Internet information technologies of the current technological revolution Industry 4.0.
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