Writing research require KUM which is Known, unknown and Me. The known is the theoretical basis of our study which required effective survey of literature, while the unknown is the problem under investigation that requires urgent solution. Sometimes, this can be a real life situation's. While the contributions of a research to the literature which is often regarded as justification is Me. Though, this process require systematic and logical process which must be carefully considered during the investigation. The issue is whether we liar or tell the whole truth in the process of our research. This is important as research ethics cannot be ignored in our research process.