I received a review that " TPB has been criticized in the literature on multiple occasions and its applicability in the current times is not appropriate".

While in addition to quoting recent researches that used TPB, I further responded that " 91952 citation is also an ample evidence that said theory comprehensively fulfill the hall mark of scientific research. Therefore, TPB was found more suitable in investigating an unexplored phenome of non-certified organic food purchase intentions".

Further, after going through article " Time to retire the theory of planned behaviour" : https://www.tandfonline.com/doi/pdf/10.1080/17437199.2013.869710?needAccess=true

I have realized that author is above research is not giving solution or better frame work. Need your opinion in this regard.