Nice question. But difficult to predict!! However, if one sees through technology and commerce spaces, it is clear that rural-urban disparity would contribute immensely to this imbalance. Purchase power parity is huge in India. In addition information asymmetry and digital divide are synonymous. Many researches and policy inputs could indicate and confirm these issues prevailing. 

Thanks a lot sir i am Research scholar and working on loyalty in e-commerce

You may check few of my research papers and articles on e-commerce in India. 

Tsunamic e-commerce in India: The Third wave is most relevant as per your query. As it discuss past, present and future of e-commerce in India.

Bests

Dear prateek,

Thanks a lot sir, important information to me.

Yes of course because it has changed a lot particularly in urban contextual market, But if we talk about rural india then there is a lot of challenges and the very first reason for it could be the penetration of Internet services providers.(ISP) and also rural market is very scattered. But i suggest you to search more papers about it.

Thanks a lot pandya sir, if you have any material on rural retail management please share it to me.

thanks a lot sir

phani.