"The difficulty of measuring attitudes, character, and personality traits lies in the procedure for transferring these qualities into a quantitative measure for data analysis purposes."
"The recent popularity of qualitative research techniques has relieved some of the burden associated with the dilemma; however, many social scientists still rely on quantitative measures of attitudes, character, and personality traits."
How do I know the effective kinds of research techniques(qualitative or quantitative) to analyze Likert item questions?
Any Help is Appreciated