during the Covid-19 period , in the case of some companies, a question of life or death. this is explicable and understandable. During confinement, we depended entirely on the Net for most things: from work and education to socialization. It is the online services that allowed us to keep a semblance of normalcy, and it is only natural that "online" should be the largest beneficiary of the pandemic, giving a tremendous boost to technologies and processes that enable us to do things remotely: universal broadband internet, mobile and remote payments, and workable e-government services, among others. As a direct consequences, businesses that were already operating online are bound to benefit from a lasting competitive advantage. As more and diverse things and services are brought to us via our mobile and computers, companies in sectors as disparate as e-commerce, contactless operations digital content, robots and drone deliveries ( to name just a few) will thrive. It is not by accident that firms like Alibaba, Amazon, Netflix or Zoom emerged as "winners" from the lockdowns.