Having conducted my research in the domain of political branding from an Indian perspective, I have come across many interesting findings which suggest that the phenomenon of political branding is an effective tool for leaders and parties from the west. However, when it comes to the application of the same in the Indian context, the findings were such that they made me question whether it is still early days for it in India or it has truly arrived? The empirical results gave such results which supported political branding as a fruitful concept and then there were pointed otherwise.