I am happy to share that I completed my review paper on the increasing use of marketing personalization and the benefits of it both for consumers and businesses. I looked it at from 5 different angles:
I would really appreciate your feedback and learn about your stand on personalization.
Link to the review: Preprint Impact of Web Content Marketing Personalization on Consumer ...
Thanks, Delyan
Dear Delyan Eftimov
Personalization in marketing is like the cherry on top of a sundae – it makes everything sweeter. Think about it: when ads, emails, or product recommendations feel tailor-made for you, it's like the brand gets you, right? And that's what everyone wants – to feel understood. Plus, with all the data we're generating, companies can craft super-targeted campaigns that hit the mark. So, yeah, personalization is definitely the future of marketing. It's all about making every customer feel like a VIP.
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