Globally operating technological Internet companies ensure that the social media services offered by them and social media communicators are safe. They ensure that users of social media accounts, sharing information with their friends from social media portals should feel safe. They ensure that private, personal information, often sensitive data is protected, encrypted and that cybercriminals do not have access to this information. But there are marketing companies operating on the Internet, which, having modern data analysis technologies gathered in Big Data and on-line resources on the Internet, can extract valuable marketing information from private accounts of social media portals without the knowledge of their users. This issue should now be carefully examined in terms of the ethics of the procedures used to access private data contained on social media portals by external entities and also from the side of legal regulations regarding the protection of personal data. In addition, whether data analysis technologies on Big Data information collections until recently used only by national security agencies should be widely available for commercially operating internet marketing, technology and analytical companies and monopolies of social media such as Google, Facebook, Twitter, LinkedIn, Instagram, Pinterest, and int company
THE QUESTION OF THE SECURITY OF FACILITATING, COLLECTING AND PROCESSING INFORMATION IN DATA BASES OF SOCIAL NETWORKING
In recent years, The number of companies that have been collecting personal information for marketing purposes has grown. Then, they have been reselling it to other companies, banks, institutions. In this way, enterprises, financial and public institutions create huge col-lections of nonpublic data that are valuable information for taking marketing enterpises. By targetting appropriately profiled product and service offer at a selected group of receivers; trading partners and potential clients, a greater effectiveness used in the marketing strategy is achieved suitably Thereupon, multifaceted and informational personal data base, which are built in institutions, enterpises and social networking sites, become a valuable source of in-formaton used for the marketing purposes. The development of information processing and dissemination techniques through the Internet is determined by the many conveniences for beneficiaries, customers and users of services offered by the Internet. On the other hand, the development of information technologies on the Internet carries the risk of loss or theft of in-formation by an unauthorized entities. The process of facilitating information online gener-ates a number of threats related to identity theft, capturing nonpublic data by hackers, and accomplishing conversion of funds in the electronic system banking. In response to these threats, specific entities expand security systems for remote facilitating of information and making transactions via the Internet.
D. Prokopowicz, The Question Of The Security Of Facilitating, Collecting And Processing In-formation In Data Bases Of Social Networking (in:) "International Journal of New Economics and Social Sciences" (IJONESS), International Institute of Innovations "Science-Education-Business" in Warsaw, No. 2 (6) 2017, Warsaw 2017, pp. 319-330. ISSN 2450-2146
Not at all. Once you are on SN, your data is easily available to all the members or even non members.
Just try to prove the following statement: "personal information is safe in social media contexts". You will fail. The statement is in a way the modern version of the "all swans are white" statement. According to my amateur understanding, the information can't be secure at all. Even if they are encrypted, the provider must have the key. Otherwise the unencrypted information cannot be displayed.
Thank you very much for your participation in the discussion. Your remarks, conclusions, theses, research results, scientific considerations are very interesting and enrich the discussions in this topic. Your conclusions are very inspiring to continue the discussion, because you pay attention to the key and particularly important issues of this complex issue. I invite you to continue the discussion People interested in this subject.
The problems of the analysis of information contained on social media portals for marketing purposes are described in the publication:
https://www.researchgate.net/publication/322241537_THE_QUESTION_OF_THE_SECURITY_OF_FACILITATING_COLLECTING_AND_PROCESSING_INFORMATION_IN_DATA_BASES_OF_SOCIAL_NETWORKING
I invite you to discussion and cooperation. Greetings
Does anyone from you research the issue of information security posted on social media portals?
Unfortunately, despite the assurances of companies that run social media portals, the information contained on these websites is not always fully secured against the activities of cybercriminals.
In addition, the issue of downloading data from social media portals by large companies to Big Data database systems should be added in order to process them for marketing purposes.
The issue of privacy in social media is very important and is related to the security of personal information. Privacy is at risk in terms of information posted on social media portals.
Please reply. I invite you to the discussion
The above discussion inspired me to the following considerations:
The issue of information security on the Internet is becoming an increasingly global problem, and therefore, in the global approach, institutions and systems for the security of information transfer on the Internet should be developed. The security of information on the Internet can concern many aspects of data security both at the level of central state institutions and international organizations as well as the security of personal data of individual citizens, sensitive data of citizens collected on various websites, including social media portals.
Best wishes
The social media are never the right place for sharing personal thoughts and private information. Not surprisingly, many regard the world of apps and social media as a highly deceptive world. On the face of it, social tools are considered an improvement. In reality, however, they have turned into a great challenge to the modern society. According to Robert Jordan," A secret spoken finds wings” .Therefore, you have the right to be suspicious about the issue of confidentiality in social networks.
Social media is a tool that keeps connected with others, so how socializing one is.
But the rates of anxiety in the upcoming generation may be rooted in the dangers of social media. Allowing a place for people to falsify human interaction and the expense of their own mental health.
The privacy and security settings on social networks helps one to manage in positive way.
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