e-Commerce is accepted for purchase of innovative items........Amazon is doing real work on grounds in 'India'

It is having wider audience and visibility than the traditional ones these days.

The answer is obviously yes. Since people spend most of their time now with the internet even for watching television series, news, shopping and all. Even i have not watched TV, since the last two years due to lack of time. Internet has become an inseparable part of majority of people like myself and as such if marketing is restricted to earlier media, people like us may not be even informed.

Yes

As far as my perception goes, Definitely Internet Marketing is more effective than traditional marketing with regard to following factors:

1. More Brand Awareness is created.

2. Reach will be more.

3. Internet users are increasing day by day.

4. Internet packages are available at a cheaper rate, which induces the youngsters to use the internet for more number of hours.

5. Social media usage is very high which is in favor of Internet marketing.

Internet Marketing

It provides for the mobile customer. It builds better revenues and provide better return investment. Very helpful information about Internet marketing; Internet marketingis important because it aligns with the way consumers make purchasing decisions.

What power the internet for advertising?

It seems almost obvious that the internet is going to give the best returns...it has the potential to inform and give consumers the means to purchase. But even if you put all your money there, you need to challenge the performance of your web-pages and mobile promotions. Do the counts – e.g. what time is spent on the site; click through rates; lead generation counts; conversion rates and so on. These will tell you if you are using the medium effectively.

However, you may want to reflect deeper. Other basic questions that need to be answered include:

1. At what stage of the life cycle is your product/brand? i.e. what is the task of the advertising and promotion? How many competitors are out there? What adspend do you have to meet? What is a sensible level of spend (budget vs expected sales)?

2. Who makes up your target market? To what “generation” do they belong? Are they even computer literate/have access to the internet? Where do they prefer to look for information about your product?

3. What action do you expect readers/viewers to take? And does the medium allow this action to take place?

Every single enquiry or purchase from a company needs to be traced back to a source whether it is personal recommendation, advertising or a promotion. You can make rational decisions if you KNOW that 30% of your leads come from the internet; 10% from social media; 15% from social media; 15% from your loyalty program and 30% from in-store activity. (POPAI’s 2014 research indicates that over 62% of purchase decisions are made IN STORE!)

Media selection is a complex business and you need all the information you can get, to make the right decision. Adspend and sales information would be compared over a few years to take account of seasonal fluctuations and differing market conditions. An integrated approach to media selection will track the interaction and the related sales. To do the calculations you need to have level of budget allocation and what it buys in each medium. What is the exposure (reach/frequency) from all the different types of media used … and then you need to relate key indicators (including product sales (by distribution outlet); brand awareness; brand image; advertisement recall; and so on).

In effect you would be conducting multiple regression analysis to be able to predict the level of sales from different combinations of media spend.

End-note: In the retail field you would perhaps consider sales in the period following the adspend. In the FMCG retail area I previously showed that the relative share of adspend in one month affected the level of market share in the following month.

According to Jack Trout, the traditional media still has 80% of the advertising budgect. Online advertising still is work in progress. he answeres the question at the end of the video https://www.youtube.com/watch?v=EAiWIV7IWxE

Hi Lucio -- see the WARC figures for media at

https://www.warc.com/content/paywall/article/warc-datapoints/mobile_adspend_is_set_to_top_tv_across_key_markets_this_year/124815

I am not sure what constitutes their key markets, but it will probably be the developed markets.

Rgds

Dear, Dariusz Prokopowicz ,in Indonesia, marketing through the internet and radio media is more aggressive for almost all business sectors. although now there are smartphones that can access the internet easily, but radio electronic media still exists in Indonesia, thank you.

Good contributions

Since the question is Binary in nature my answer is Yes. But there are many factors to be considered in arriving at the conclusion, as have been covered before. If I can add few more...nature of product, type of internet tools used, urgency to sell & marketing budget.

Following

for many reasons, we can say YES; the internet marketing is more effective due to the increased use of internet and the time spent on it by large audience (about 85% of adults in USA) as well as the increased transition to e-stores rather than phsyical stores etc

Yes Indeed.. As we are 24x7 hooked to internet, marketing via internet leaves a lasting impression in the minds of the customers.. What we see repeatedly grabs our attention and creates an intention to purchase.. Not same in true in case of TV , radio or other classic media..

Good Morning Mr. Dariusz Prokopowicz in my opinion each of them has strengths and weaknesses, depending on consumer perceptions, they believe more in information conveyed through the internet or other media, but all of these media have the same purpose, namely providing useful information as a tool to act and decide opinion before taking action for consumers. considering that consumers are not all familiar with the use of the internet, some familiar radios, some familiar magazines, some familiar television. except for certain products such as industrial products, of course internet marketing is more effective, especially supported by the transaction system through internet banking. thanks.

Not here in Pakistan. It is growing but it will take almost a decade to catch up

Maybe because of wider visibility that comes with e-marketing

Internet marketing gives more visibility than other marketing channels.

Sure

Interesting contributions by respected RG members

Not yet but it is getting so close to that. Sooner than later, internet marketing will take the lead.

in the process of media selection it is not important which one is better in general, but which is available, accessible and affordable for consumers. for example internet may be not be useful for illiterate and in rural areas where it is not available.

Internet Marketing System plays a role on making follow up in short length Media coverage. For this it is very easy to skip where as full length classic media coverage is very efficient to image the follow up in viewers sentiments. And Viewers have no chance to skip, example: Billboard, Large TV screen, Advertisement during intervals of game or films etc.

Very much depends on your target market and the kind of products you are selling. Indeed this day Internet Marketing plays a significant impact in sales but the issue would be internet coverage in certain areas. Some people may still have limited coverage so again it depends on where is your target market.

Dear Colleagues and Friends from RG, In the conducted advertising campaigns, an increasing part of the budget is the share of funds allocated to finance online marketing campaigns. The most financial resources in the field of financing Internet marketing campaigns are allocated to displaying posts, spots, films, comments, banners, etc., advertising on social media portals and other portals and websites. Marketing marketing innovations are increasingly used to create new types of instruments, techniques, films, posts, etc., used on the Internet. A significant part of Internet marketing innovations in recent years concern, for example, viral marketing and Real-Time Marketing used very often on social media portals. In addition, internet marketing innovations that have been used more and more commonly in recent years include techniques for collecting data from various websites for the purposes of analyzing the sentiment of Internet users towards a particular brand of a company, product and / or service offerings, company mission, media recognition of the trademark, etc. by potential consumers. The mentioned development of techniques for collecting large amounts of data leads to the development of analytical technologies for large sets of information in Big Data database systems. The technological progress made in this area is determined by the increase in the scale of applications of ICT and advanced data processing technologies Industry 4.0 in the field of improving techniques and instruments of internet marketing as well as conducted Data Science, Data Analytics, Business Intelligence to improve market research and the economic and marketing environment etc. of a particular company.

The development of information processing technology in the era of the current technological revolution called Industry 4.0 is determined by the use of new information techniques in the field of e-commerce and e-marketing. The current technological revolution referred to as Industry 4.0 is motivated by the development of the following factors: Big Data database technologies, cloud computing, machine learning, Internet of Things, Artificial Intelligence, Business Intelligence, Virtual and Augmented Reality and other advanced technologies of Data Mining. On the basis of the development of these new technological solutions, the processes of innovatively organized analyzes of large information collections gathered in Big Data database systems and information processing in the cloud computing for the purposes of applications in such fields as machine learning, Internet of Things, artificial intelligence have been dynamically developing in recent years. , Business Intelligence. To this can be added other areas of advanced technologies for analyzing large data sets, such as Medical Intelligence, Life Science, Green Energy, etc. Processing and multi-criteria analysis of large data sets in Big Data database systems is carried out according to the V4 concept, i.e. Volume (meaning large number of data), Value (large values ​​of specific parameters of the information analyzed), Velocity (high speed of new information appearing) and Variety (high information diversity).

The above-mentioned advanced technologies for processing and analyzing information are increasingly used for the needs of marketing activities of various business entities that advertise their offer on the Internet or analyze the needs in this regard reported by other entities, including companies, corporations, financial and public institutions. More and more commercially operating business entities and financial institutions conduct marketing activities on the Internet, including on social media portals. More and more companies, banks and other entities need to carry out multi-criteria analyzes on large datasets downloaded from the Internet describing the markets in which they operate and contractors and clients with whom they cooperate. On the other hand, there are already specialized technology companies that offer this type of analytical services, prepare commissioned reports, which are the result of such multi-criteria analyzes of large data sets obtained from various websites and from entries and comments contained on social media portals.

In my opinion, due to the rapid development of social media portals, the importance of visual skills is currently growing. The importance of using tools to create computerized visual instruments for marketing and promotion is growing. Therefore, knowledge on this issue is also developing rapidly and requires organization and the emerging new online media and new types of online visual marketing and advertising tools require precise definition.

In connection with the above, in recent years the importance of the issues of data sentiment analysis obtained from social media portals has been growing in Big Data systems. For many companies, social media portals such as Facebook, Tweeter and others are a source of data on shopping and behavioral preferences used by companies operating in various industries and sectors for the purposes of marketing activities.

I conduct research in this area. The conclusions of the research I published in scientific publications that are available on the Research Gate portal. I invite you to cooperation.

In the context of the above considerations, the following key questions arise:

- What kind of companies, in which industries and sectors do the companies obtain information about potential customers of their product and service offerings from the analysis of data sets in Big Data systems, i.e. information about clients obtained from social media portals?

- Is the computerized research process conducted according to the sentiment analysis formula the dominant method of analyzing customer data obtained from social media portals, analysis carried out on data collected in Big Data systems?

- Are the examples of effectively computerized research processes conducted in Big Data systems conducted according to the formula of sentiment analysis analysis of customer data obtained from social media portals published in the scientific literature?

What do you think about this topic?

What is your opinion on this topic?

Do you agree with me on the above matter?

Please reply

I invite you to discussion

Thank you very much

Best wishes

Dariusz Prokopowicz

Sir,i think its also depend on the target market.mean u can also associate it with the education in context of developing nations as more people dnt know or use internet for browsing or shopping.mean u can associate with e commerce as well.here from Pakistan perspective definitely answer is displaying posts, spots, films, comments, banners,TV,Cable advertisement etc

I think that politics is a good field to understand in which way internet and social media are changing people's behaviours and attitudes. In this field they affect political orientation and voting preferences but the same conditioning can be applied to consumer choises as well.