This question comes to me when my supervisors asked when what analytical technique you have applied for analyzing the qualitative data (interviews and FGDs). As coding is the process and not the technique. I answered with my knowledge (research papers) on the subject that grounded theory is a distinctive qualitative research approach that can be used as both methodology as well as the analysis technique. Since, the data is grounded and emerging categories continously evolve the theory grounded in the data as result of coding process.