I would like to find out if there is a taxonomy done on negative emotion. Specifically in dealing with consumer studies / behavior. Would appreciate if anyone could help and share any instrument / scale to measure negative emotion.
cheers.
Irvoni
You might find Ed Diener's Scale of Positive and Negative Experience (SPANE) of use. It's free to use, too.
http://internal.psychology.illinois.edu/~ediener/SPANE.html
You might want to base any taxononomy on the negative valence regions of the Circumplex Model of Affect (CMA). These might approximate to, sad (negative valence, medium.low activation), distressed (negative valence, high activation), angry (negative valence, high activation, dominant), afraid (negative valence, high activation, submissive) and bored (negative valence, low activation). For further information, see:
Russell, J. A. (1980). A circumplex model of affect. Journal of Personality and Social Psychology, 39(6), 1161-1178.
Larsen, R. J., & Diener, E. (1992). Promises and problems with the circumplex model of emotion. In M. S. Clark (Ed.), Emotion: Review of personality & social psychology (pp. 25-29). Newbury Park: Sage.
Thank you very much Paul for your input. So very helpful of you.
You may also want to give a look to PANAS. That tool has a measure for positive and negative affects. Hope that can be of help to you. Following is the wiki link to PANAS and also some other tools including Measures of Negative Affect.
http://en.wikipedia.org/wiki/Affect_measures
Dear Ebrahim,
Yes, I have read about PANAS before. Thanks for the wiki link ya.
You may the Difficulties in Emotion Regulation Scale (DERS) useful. You can download the assessment and psychometric paper for free at the following link.
http://practicegroundprojects.wikifoundry.com/page/Emotion+Regulation
On the subject of PANAS, if you're going to use this, please use its expanded form the PANAS-X. The original PANAS met criticism for failing to incorporate descriptors for low-activation moods.
Watson, D., & Clark, L. A. (1994). Manual for the Positive and Negative Affect Schedule (expanded form). Unpublished Manuscript. University of Iowa. Iowa City.
Hi Rachel,
Thanks for the suggestion. Will surely take a look at it.
I would second Ebrahim Oshni Alvandi & Paul Barrows. PANAS-X is advanced instrument and seems more relavant as suggested by Paul's.
Thanks Paul .. yes i am currently exploring the PANAS-X scales.
Thanks S.A.M Shah .
So, if I use the PANAS-X scale to measure consumer emotion. Then what would be the best personality scale to match it ? Besides the Big 5 , I have looked at TIPI & SIMP. Is there any other scale that i should consider ?
tks.
Are you measuring personality as well as negative affect (emotion)? Personality and affect are two very different things - the distinction between state and trait is an important one.
Yes Paul. Was thinking of looking at how personality relates to emotion and the outcome behaviour.
- Badges
- Science topic
- Similar topics
- Methodology
- Research Methodology
- Research Papers