Have you ever read this article?
Muñoz, Lucio, 2016. Beyond Green Market Thinking: What would be the Structure of the Perfect Sustainability Market?, In: International Journal of Science Social Studies Humanities and Management (IJSSSHM), Vol. 2, No. 5, May, Ed. Dr. Maya Pant, India.
https://www.researchgate.net/publication/303014272_Beyond_Green_Market_Thinking_What_would_be_the_Structure_of_the_Perfect_Sustainability_Market
https://www.researchgate.net/publication/310447897_Beyond_Green_Market_Thinking_What_would_be_the_Structure_of_the_Perfect_Sustainability_Market