In your opinion, why do some trivialities spread so quickly through social media, while scientific research that serves society does not? Have we reached the era of trivia?
One reason is that social media algorithms are designed to promote engagement and increase user interaction, which often involves promoting content that invokes emotions such as outrage, humor, or enthusiasm. This can lead to the spread of trivial content as it is often more shareable and easily digestible than complex scientific research. Many users of social media are looking for immediate gratification and entertainment, and are less likely to engage with content that requires a significant time investment or intellectual effort to understand. Scientific research, on the other hand, often involves complex concepts that may not be accessible or immediately relevant to many users. This does not necessarily mean we have reached the era of trivia entirely, as there are still ways that scientific research can be made more accessible and delivered via new channels of communication like podcasts, vlogs, and different modalities. Scientists should aim to produce content that has educational value and that can be easily shared across social media by working towards designing content that is easily digestible and interactive to enable society to better engage with complex scientific research.