If you were considering research in a developing import-dependent African country, what would be those contemporary areas of interest that hold both practical and theoretical contributions??? Your opinion is highly appreciated.
what are the contemporary areas of research in international marketing from a developing African country’s perspective?
My thought is that:
The challenges in overcoming market growth and development in international market; specifically in market growth strategies, getting control of unfair trade practice, competition in counterfeiting and emulating of products are some issues.
Belay Girma Thank you so much for your very insightful response. I find particularly interesting your ideas on international market growth strategies, unfair terms of trade and product counterfeiting. Those are really interesting themes worthy of investigation in this context. Thank you once more!
In addition to growth strategy, I think pricing strategies, and distribution methods might be interesting.
1. Cross-Cultural Marketing Communication and Cultural Adaptation: Understanding consumer preferences, behaviors, and cultural nuances within African markets, and how these factors impact marketing strategies.
2. Market Diversification: Exploring strategies for diversifying export markets to reduce dependency on a single market and manage international market risks.
3. Supply Chain and Logistics: Analyzing supply chain management challenges and opportunities for African firms engaged in international trade and identifying ways to improve logistics efficiency.
marketing sensing, aligning organizational strategies, considering digital transformation and industry 4.0 perspectives considering customer 4.0, cultural orientation culture 4.0.
Human rights, tackling problems with health care, education, industry and financial system.
Branding and Reputation, Cross- Cultural Communication: Investigation how African businesses can effectively communicate, Examing how African businesses can adopt sustainable marketing practices such as incorporating social and environmental responsibility into their global marketing strategies, and digital marketing.
Explore core strengths of a country, design a clear marketing strategy for positioning, list out an action plan then implement and review. (Please read my article "How to Market a Nation" written about Zambia, available here).
identify vital strengths, and opportunities of a country, plan for agreements in areas that are essential for growth with good infrastructure with partnership countries, mark the size of markets and population next adopt the strategy for implementation.
Opportunity and challenges of firms in international marketing, determinants of international marketing participation
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