I am aware that the catalysts enhance the rates of reaction towards equilibria, but according to principle of microscopic reversibility, it equally enhances the rate of reverse reaction too provided the conditions. then why hunt for new catalysts by trial and error of all elements and their combinations.

Does this mean Rh wire guaze which oxidises NH3 to NOx, can also helpful in deNOx and ammonia synthesis?

sorry if it sounds absurd, just want to know whether it's just theoretical or practised in industries depending on the necessities. Need explainations or papers, Thanks in advance

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