I conducted discrete choice experiment. My experiment was conducted with 3 alternatives (option 1, option 2, option 3) and 3 attributes (soc, man, inc)

I also have some individual characteristics information

When you see the result below, I cannot interpret socio-demographic variables such as "start.time.mon:2" since 2 is just the name of option which is consist of 3 alternatives (soc, man, inc). It is not like boat, charter, something like in example......

Therefore, it doesn't have meaning such as start.time.mon:2, start.time.eve:3,milage:2 ...

I want to get the coefficient that how each socio-demographic value affect to attributes. What should I do?

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