I want to know what precise articles should I write which can contribute to my research. my research objectives are:
1. to examine different brand valuation approaches applicable to manufacturing and service sector
2. to analyse application of appropriate brand valuation techniques to Indian manufacturing and service sector.
please help me in selecting some appropriate topic to write research articles for publication. thank you.
For example, differences in brand evaluation for products and services, or identigicatiin of specific criteria for different brsnds evaluation, or the role of COO in brand evaluation...there are so many topics.
Aisha Banu you might find these articles useful.
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Brands today are not restricted to marketing or profits made by a company, but are a part of our everyday life. In the light of emergence of concepts of consumer awareness and the new world economy, brands have a quintessential role to play. The term brand, infers to names, terms, signs, symbols and logos that identify goods, services and companies; Brand Value is not just a financial number.
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