What theories can be used? What are the steps that can be followed?
Massoud Moslehpour
Rogers, E. M. (2003). Diffusion of Innovations, 5th Edition. New York: Free Press Gao, Y., & Mattila, A. S. (2014). "Improving consumer mindfulness through marketing interventions: An empirical study in the hospitality sector." Journal of Travel Research, 53(1), 13-26. Buhalis, D., & Law, R. (2008). "Progress in information technology and tourism management: 20 years on and 10 years after the Internet—The state of eTourism research." Tourism Management, 29(4), 609-623. Morosan, C., & DeFranco, A. (2016). "It's about time: Revisiting UTAUT2 to examine consumers’ intentions to use NFC mobile payments in hotels." International Journal of Hospitality Management, 53, 17-29. Vargo, S. L., & Lusch, R. F. (2008). "Service-dominant logic: continuing the evolution." Journal of the Academy of Marketing Science, 36(1), 1-10. Akaka, M. A., Vargo, S. L., & Lusch, R. F. (2013). "The complexity of context: A service ecosystems approach for international marketing." Journal of International Marketing, 21(4), 1-20. Kim, W. C., & Mauborgne, R. (2004). Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Boston, MA: Harvard Business School Publishing. Egger, R., & Buhalis, D. (2020). "eTourism case studies: Blue Ocean Strategy in the digital tourism landscape." eTourism Case Studies Management and Marketing Issues in eTourism. Woodside, A. G., & Martin, D. (2008). "Tourist behavior: An experiential perspective." Journal of Travel & Tourism Marketing, 25(2), 207-220. Xiang, Z., & Gretzel, U. (2010). "Role of social media in online travel information search." Tourism Management, 31(2), 179-188.
- Innovation Diffusion Theory (IDT): Usefulness: Explore how innovations in marketing are adopted and diffused within the tourism industry.
- Rogers’ Five Factors: Examine attributes like relative advantage, compatibility, complexity, trialability, and observability of marketing innovations in digital tourism.
- Technology Acceptance Model (TAM): Assess the usability and acceptance of new digital marketing tools and platforms by both tourism businesses and consumers.
- Service-Dominant Logic (SDL): Focus on value creation through interactive and integrative marketing practices in the tourism sector. Analyze how marketing innovation fosters the co-creation of value with tourists.
- Blue Ocean Strategy: Investigate how digital marketing can create new market spaces (blue oceans) and alter competitive dynamics within the tourism industry.
- Consumer Behavior Theories: Analyze how digital innovations in marketing influence tourist decision-making processes and behavior patterns.
Innovation Diffusion Theory (IDT)
- DOI: 10.1177/0047287513496474
Technology Acceptance Model (TAM)
- DOI: 10.1016/j.tourman.2008.01.005
- DOI: 10.1016/j.ijhm.2015.11.004
Service-Dominant Logic (SDL)
- DOI: 10.1007/s11747-007-0069-6
- DOI: 10.1509/jim.13.0032
Blue Ocean Strategy
Consumer Behavior Theories
- DOI: 10.1016/j.tourman.2009.02.016
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Bensenane Ahmed
Did he use all of these theories in research? What articles do you advise me to read more about? Thank you
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N.D.N.B Rathnayake
https://ucr.sljol.info/articles/71/files/submission/proof/71-1-176-1-10-20230102.pdf
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Mohamed Ait Tejan
Théorie de la communication; de l'innovation; de la diffusion et/ou de l'alignement stratégique.
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