I am biotinylating with Sulfo-NHS-LC-Biotin, dissolved in PBS (1 mg / mL) changed to a pH of 8. I added biotin for 30 minutes on ice to a layer of endothelial cells plated on a collagen matrix. I then washed 6X and added Streptavidin conjugated to Alexa488 (conjugated in house) at RT for 1 hour, washed 3x, fixed with 2% PFA, and then washed and visualized. You get a lot of nonspecific fluorescence coming from the collagen matrix, but none of the cells are stained. Anything I might be doing wrong?